– Ready to rent. Retail has never been the easiest business. Case in point: the recent 2025 Fortune 500, where only six apparel retailers make the cut among the largest 500 businesses in the U.S. But it’s a field where innovation never stops, from the earliest entrants into clothing rental to newer upstarts—who believe they can make a difficult category work.
The founders of Vivrelle just raised $62 million to prove that, Fortune is the first to report. Vivrelle offers a subscription service that allows customers to rent luxury accessories, mainly handbags and jewelry. Rather than the utility of an expanded wardrobe, it’s selling the dream of luxury. Husband-and-wife founders Wayne and Blake Griffin wrote the original business plan on their honeymoon in the Maldives after Blake had the idea in the lead-up to their wedding.
