Vivo tends to launch a lot of phones over the course of a year, and its mid-range V series in particular sees a new model every six months. The breakneck launch strategy means there isn't much in the way of differentiation between generations, with Vivo instead offering one new feature to justify launching new devices.
That changed at the start of 2024, with the V30 Pro coming with sizeable upgrades, including Zeiss tuning and 50MP auxiliary cameras. With the V40 Pro, Vivo is touting portrait shots as the marquee addition, but it's also offering much better hardware with the Dimensity 9200+, and even better cameras. Just like the X100 Pro, the V40 Pro's 50MP zoom lens doubles as a portrait shooter, and it manages to deliver truly outstanding photos.
