If you were to open your medicine cabinet right now, there’s a fair chance that you’d find at least one bottle of vitamins alongside the painkillers, plasters and cough syrup.
After all, people are definitely buying vitamins: in 2020, the global market for complementary and alternative medicines, which includes multivitamin supplements, had an estimated value of US$82.27 billion. The use of natural health products such as minerals and amino acids has increased – and continues to rise, partly driven by consumers’ buying habits during the COVID-19 pandemic.
