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The Independent UK
The Independent UK
Business
Holly Williams

Major mobile provider lost nearly 400,000 customers thanks to price hikes

Virgin Media O2 has issued a warning regarding anticipated declines in sales and earnings for 2026, following significant customer attrition attributed to recent price increases.

The telecoms giant reported a net loss of 397,500 mobile subscribers last year, with a substantial 164,800 departing in the final quarter, primarily due to O2’s price adjustments.

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