Viewers in English speaking countries—including the U.K., US, Australia and Canada—are viewing more non-English language film and TV shows in recent years, according to a new study from Ampere Analysis.
Regular viewing of international (non-English language) TV shows and movies has increased by 24% since the first quarter of 2020, among 18 to 64-year-olds in those countries. More than half (54%) of Internet users in these markets claimed to watch non-English language content “very often” or “sometimes”—up from 43% since the start of 2020. This is despite titles from primarily Anglophone markets like the U.S. typically making up the bulk of global streaming libraries, Ampere said.
