LONDON – It was to be expected.
The first press conference promoting The PRIME Card, which featured a mix of influencers and fighters in KSI, Tommy Fury, Logan Paul, and Dillon Danis was complete chaos.
Endless cussing and shouting over each other, personal insults, and props, including a giant birthday cake of a knocked-out Danis with a camel toe, it all ended with the inevitable – a full-blown skirmish.
After about 10 minutes, Tommy Fury’s trainer and father, John Fury, had heard enough. He stood up and went on a tirade before flipping and kicking over press conference tables off the stage. From there, all hell broke loose, with KSI and Paul on one side, and Fury and Danis on the other separated by security. Bottles of PRIME, the cake and anything that was available was hurled by both sides in attempts to attack each other.\
“We knew it was explosive. We didn’t know it would come from John Fury in the end, but that’s one way to end a press conference,” promoter Kalle Sauerland said after things calmed down and everyone was removed from the stage.
You can watch the press conference melt down in the video above.
Logan Paul brought a special birthday cake for Dillon Danis' 30th to their first press conference. 😬 #PaulDanis pic.twitter.com/0cgVHFVkOV
— MMA Junkie (@MMAJunkie) August 22, 2023
KSI vs. Fury headlines Misfits Boxing’s “The PRIME Card,” which is set to take place Oct. 14 at AO Arena in Manchester, England, and streams on DAZN pay-per-view. Danis vs. Paul serves as the co-main event of the card.