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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Viamedia To Sell Programmatic Ads for Willow by Cricbuzz as Cricket Gains Popularity in the U.S.

Cricbuzz Willow Willow by Cricbuzz Cricket Fubo
DALLAS, TEXAS - JUNE 06: USA players celebrate after defeating Pakistan in a super over during the ICC Men's T20 Cricket World Cup West Indies & USA 2024 match between USA and Pakistan at Grand Prairie Cricket Stadium on June 06, 2024 in Dallas, Texas. (Photo by Matt Roberts-ICC/ICC via Getty Images).

Independent advertising rep firm Viamedia said it has made a deal to sell programmatic ads for Willow by Cricbuzz, which streams cricket matches live and on demand in the U.S.

The deal boosts Viamedia’s presence in the programmatic marketplace at a time when cricket, one of the most popular sports in the world, is gaining traction in the U.S. and more live sports are being streamed. Viamedia will use its suite of programmatic technologies to commercials more accurate, and effective for advertisers and generate a higher yield for Willow by Cricbuzz.

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