Viamedia said it launched Parrot Ad Decisioning Systems, a new managed service that enables multichannel video programming distributors (MVPDs) to insert regionally targeted ads on linear systems to match the local ads running on traditional cable TV systems.
“Parrot ADS presents an enormous opportunity for MVPDs to effortlessly package and execute their linear inventory with connected TV (CTV) inventory, all while better serving their local communities, businesses and advertisers,” Viamedia CEO David Solomon said. “Parrot ADS is not just a solution; it’s a revolution in advertising. Its simplicity and efficiency during this pivotal transitionary phase are unparalleled. It’s a genuine win for all stakeholders.”
