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Sports Illustrated
Sports Illustrated
Madeline Coleman

Vettel to Pay Tribute to Late Red Bull Owner With Iconic F1 Helmet Design

The Aston Martin driver and Red Bull team principal Christian Horner at the U.S. Grand Prix.

IMAGO / Eibner

As Formula One prepares for the Mexico City Grand Prix Sunday, one driver is using his helmet as a way to pay tribute to a pioneer in the sport.

Last Saturday, before the U.S. Grand Prix qualifying session, news spread throughout the paddock that Red Bull co-founder and owner Dietrich Mateschitz died at 78 years old. While building the energy drink empire, the Austrian was behind the push to enter the company into F1, buying not just one but two teams—Red Bull Racing and AlphaTauri. 

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