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The Independent UK
The Independent UK
Lifestyle
Saman Javed

Vacation’s nostalgic SPF in whipped cream can hailed ‘marketing genius’

Vacation United States Sun
Vacation Inc

Vacation, the Miami-based brand behind the so-called “world’s best-smelling’ sunscreen is releasing a new product inspired by one of America’s greatest inventions – whipped cream in a can.

The retailer has built a strong reputation among its fans for its nostalgia evoking branding, and its new Classic Whip SPF 30 is no different.

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