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The Conversation
The Conversation
Sanjit K. Roy, Professor of Marketing and Service Science, Edith Cowan University

Using AI to plan your next holiday? Sometimes, too much information is just too much

Artificial Intelligence Travel Agra Golden Triangle India Jaipur New Delhi
Nikada/Getty Images

Imagine planning a holiday across India’s Golden Triangle: Delhi, Agra and Jaipur. You could compare dozens of websites, scroll through reviews and ask friends for recommendations.

Or you could give ChatGPT or Gemini your dates, budget and interests and receive an itinerary in seconds.

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