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The Economic Times
The Economic Times

Urban Company sues Kent RO over ‘unsafe’, ‘risky’ water purifier ads; company to pull down 'offending' content

Urban Company The Delhi High Court

Urban Company has filed a 'defamation' and 'disparagement' suit against Kent RO Systems before the Delhi High Court over advertisements and social media content that the company alleges made false and misleading claims about its Native water purifiers.

In an exchange filing on Sunday, Urban Company said that it filed the suit on August 11 alleging that Kent RO's advertising campaign targeted the two-year filter life and two-year service life features offered on its Native M0, M1, M2, M1 Pro and M2 Pro water purifiers.

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