A newly-launched short-form video platform called UpScrolled has climbed to second place in the UK app download charts this week, as dissatisfaction with TikTok's moderation practices and algorithm changes continues to grow among users.
The app's rapid rise follows complaints from creators and viewers who say their content has been restricted, deprioritised or removed without clear explanation on established platforms. As debate around online moderation and platform control intensifies, UpScrolled has attracted attention by presenting itself as a looser alternative to mainstream short-form video services.
