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The Guardian - UK
The Guardian - UK
Sport
Louise Taylor

‘Unsilence the crowd’: Newcastle shirts to enhance experience of deaf fans

Fans David Wilson (right) and Ryan Gregson introduce haptic shirts which will allow deaf fans and fans with hearing loss to experience the atmosphere of St James’ Park for the first time.
Newcastle fans David Wilson (right) and Ryan Gregson will be among home supporters wearing haptic shirts against Spurs on Saturday. Photograph: Lucy Ray/PA

Deaf Newcastle supporters will be able to experience a fuller sensory match-day experience at St James’ Park on Saturday thanks to the club’s pioneering use of haptic technology.

Newcastle’s shirt sponsor, Sela, is spearheading a new initiative named “Unsilence the crowd”. It involves the technology being implanted into shirts worn by deaf or hearing-impaired supporters attending the Premier League match against Tottenham.

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