It's a key part of conventional IT wisdom to treat USB flash drives as disposable units and never entrust any important data to them. While this line of thinking often revolves around the fact that USB sticks are easy to lose and easy to break, it's generally understood that the NAND flash ensconced is expected to fail in a relatively short time span. Unpowered data retention is particularly concerning. An enterprising tech blogger and Redditor is doing a small-scale test, and the results are quite promising.
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