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Tribune News Service

Business

Kyle Arnold

United Airlines’ new website pokes fun at rival Southwest over unassigned seating

Southwest United Airlines Southwest Airlines Gary Kelly Scott Kirby

United Airlines is taking aim at one of Southwest Airlines’ signature features by launching a website and advertising campaign that takes aims at unassigned seating.

United Airlines’ NotGroupC.com pokes fun at the fact that customers of Dallas-based Southwest Airlines have to check in 24 hours in advance to get the best possible boarding position on its Boeing 737 Max jets.

United is also targeting advertisements at customers in Chicago, Houston and Denver, three markets in which the Chicago-based carrier shares bases with Southwest.

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