When Starbucks opened it flagship reserve roastery in the Meatpacking District of Manhattan in late 2018, the “sleek, inspiring, coffee extravaganza” was supposed to show the world a new, more sophisticated side of the coffee chain.
A 10ft, 2,000lb copper sculpture of the Starbucks siren logo presides over the space, which includes a coffee roasting manufacturing plant, a terrarium based on Starbucks’ coffee farm in Costa Rica, a mixology bar that offers cocktails, an on-site bakery, a coffee roastery scoop bar, and full dine-in service.
