As packed with yuks as a Pop Tart is with fruit-adjacent filling, Jerry Seinfeld’s wacky, pastel-coloured comedy turns the sorta-true story of the 1963 Kellogg's/Post Foods ‘boxed breakfast pastry’ wars into a hilarious, The Right Stuff-styled battle to be the titan of toaster treats.
Taking on the ruthless Marjorie Post (Amy Schumer), wily Kellogg’s marketing exec Bob Cabana (Seinfeld) and freewheeling food tech Donna ‘Stan’ Stankowski (Melissa McCarthy) assemble an eccentric team of Taste Pilots, whose exploding/disgusting/downright creepy inventions splatter the film with sight gags.
