Every cyclist has brands that defined their early riding days, and for me, Mavic was one of them. When I think of Mavic, I think of muddy cyclocross races; long, wet winter training rides; that one red or yellow spoke catching the eye; and sci-fi-sounding names like Ksyrium, a word I still don’t quite know the meaning of.
Mavic is one of those iconic brands that transcends eras. Whether it’s spotting those yellow neutral service cars at the Tour de France or recalling the countless team training rides you once endured, Mavic tends to be part of cycling’s collective memory.
