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The Conversation
The Conversation
Camellia Bryan, Assistant Professor, Organizational Behaviour and Human Resources Division, Sauder School of Business, University of British Columbia

Understanding the backlash against corporate DEI — and how to move forward

United States President Donald Trump recently issued an executive order to end federal diversity, equity and inclusion (DEI) programs. In the days since, Trump has even tried to blame a deadly Washington, D.C., plane crash on DEI hiring practices, without citing any evidence. He was swiftly criticized for his statement.

In the corporate world, DEI programs aimed at addressing systemic barriers that have historically disadvantaged marginalized groups are facing growing resistance, with backlash becoming increasingly visible in workplaces and in public discourse.

High-profile companies like Amazon, Meta, McDonalds and Target have been cancelling their DEI programs since last year. Although others, like Costco and Apple, have said they’re retaining theirs.

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