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Fortune
Fortune
Sydney Lake

Under Armour's CEO says micromanagement is 'totally underestimated' in business: 'There's too much lost on pretense'

(Credit: Getty Images—Bloomberg)

Micromanaging gets a bad rap, but it’s a method some CEOs still embrace. 

Under Armour CEO Kevin Plank told Graham Bensinger in a YouTube interview published Sept. 10 he believes in micromanagement “at certain levels.”

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