Key partnerships with Ulta Beauty (ULTA) -) have proven to be beneficial to all parties. For example, a couple years ago the beauty retailer partnered with Target to open "mini" Ulta shopping experiences inside Target (TGT) -) locations.
The partnership accomplished a couple things -- it provides Target shoppers a peek into what it's like to shop the full Ulta Beauty retail atmosphere with helpful staff that have been trained specifically for the new shops.
It allows Target shoppers a more convenient setting to explore the higher end brands without having to leave the store they are already comfortable shopping in. This has created a way for Target to boost sales in the beauty department while still holding on to its affordability strategy for consumers.
Ulta Brings On New Brand
Now Ulta is expanding its skin care line by adding a new brand to its stores that is geared towards Gen Z and Alpha. Ulta Beauty will carry the DTC Skin care brand Bubble at all 1,360 retail locations and online according to Retail Dive.
Bubble Skincare is one of the fastest-growing skincare brands specifically for this age group.
Bubble and Ulta formed the relationship back in November, but only now have decided to roll it out across all Ulta locations. The Bubble brand focuses on easy-to-use products that provide softer, plumper skin at affordable prices, according to a skincare review by Blushastic.com.
“We are extremely grateful to Ulta Beauty for expanding distribution of our products to all of its locations," said Bubble’s Founder and CEO Shai Eisenman.
“This expansion is a pivotal milestone in Bubble’s growth journey, and we are thrilled to continue our partnership with such an iconic and influential retailer. We are also excited to launch our highly anticipated Cloud Surf Water-Cream Moisturizer, which marries our Slam Dunk and Level Up products to help accommodate every skin type.”
“We are thrilled to expand Bubble products to all Ulta Beauty stores nationwide,” said Ulta Beauty’s vice president of merchandising Penny Coy.
“Since launching Bubble, guests of all ages—especially Gen-Z—have embraced the brand’s innovative, fun, high-performance products with open arms, and we anticipate the new Cloud Surf Water-Cream Moisturizer will be a welcomed addition. We look forward to the brand’s continued success and the opportunity to inspire more beauty enthusiasts to enhance their skincare routines and discover new levels of self-expression with Bubble.”
Bubble Exclusively At Ulta for Limited Time
Bubble brand recently introduced a moisturizer called Cloud Surf which will exclusively be at Ulta for one month. Cloud Surf is the seventeenth product launched by Bubble.
Bubble is available at over 9,000 stores.
Bubble has created a community of users within the Gen Z consumer market. 7,000 active members work with Bubble to assist in product names, packaging, and formulations on the products according to Bubble Skincare. Having an active community of members deepens the consumer market by having people out there using the products and actively working to make them better, not only for other consumers, but for themselves as well.
