Just days ago, Artem Gorelov was trying to survive in one of the most brutal parts of Ukraine, the Russian-occupied Kyiv suburb of Bucha. Now he stands in a quiet room in the late afternoon sunlight, hand-making hats for a local fashion brand worn by Madonna and Ukraine’s first lady.
Gorelov has joined Ukrainians’ massive migration west to the city of Lviv, near Poland. And, unusually, the 100-employee company he works for arrived with him. Searching for safety but determined not to leave Ukraine, the brand Ruslan Baginskiy is among the businesses that are uprooting amid war.
