Baby formula should be placed in standardised packaging in hospitals and parents allowed to use gift vouchers and loyalty card points to buy formula milk, the UK competition watchdog has proposed as it tries to combat soaring prices and lack of choice in the market.
The Competition and Markets Authority (CMA) proposed five measures on Friday that it said would improve outcomes for parents and could allow them to save £300 a year by switching to a lower-priced brands, after a year-long study into the infant formula market.
