Britain's competition watchdog, the Competition and Markets Authority, announced on Tuesday that it has launched an investigation into Google's search ad business. This move adds to the growing global scrutiny that the U.S. tech giant is currently facing.
The investigation will focus on whether Google is engaging in practices that weaken competition by stifling innovation, favoring its own services, or exploiting user data. The watchdog will utilize new powers to assess competition in digital markets and determine if Google should be designated as having 'strategic market status,' which could lead to remedies being imposed to change its behavior.
