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The Guardian - UK
The Guardian - UK
Politics
Mark Sweney

UK to ban gambling ads featuring sports and reality TV stars

José Mourinho
The former Chelsea and Tottenham manager José Mourinho has appeared in ads for the betting firm Paddy Power. Photograph: Neil Hall/AFP/Getty

Gambling and betting companies will be banned from using advertising featuring top-flight footballers and other sports personalities, as well as reality TV and social media stars, under new rules designed to protect under-18s and other vulnerable groups.

The changes, set out by the body responsible for the UK code for advertising, will mean that past betting and gambling marketing that features stars and celebrities such as Cristiano Ronaldo, José Mourinho, Michael Owen and Harry Redknapp, would not be allowed in the UK.

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