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The Conversation
The Conversation
Julianna Pillemer, Associate Professor of Management and Organizations, New York University

They’re content creators with thousands of adoring fans – so why do they feel so terrible?

Previously, only the truly famous – actors, rock stars, pro athletes – were at risk of experiencing the psychic pain of public scrutiny. Malte Mueller/fStop via Getty Images

If given the chance to gain thousands of admirers for your work, would you take it?

The artists who my colleagues and I interviewed as part of our research on content creators did – and many went on to question whether it was worth it.

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