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The Guardian - UK
The Guardian - UK
Business
Zoe Wood

UK supermarkets go all out for ‘Jab-uary’ with food for those on weight-loss drugs

An extra lean steak in a sandwich.
The online supermarket Ocado says there has been strong demand for protein-rich staples such as steak. Photograph: PR

Veganuary and dry January are among the new year health kicks enthusiastically endorsed by supermarkets, but this year the buzz is around “Jab-uary” as pricey diet foods aimed at people on weight-loss drugs hit the shelves.

Marks & Spencer, Morrisons, Asda, Ocado and the Co-op are among the big names targeting shoppers who use weight-loss injections, known as GLP-1 agonists, but better known by brand names such as Wegovy and Mounjaro.

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