UK consumer spend for Black Friday could plunge by £1.5 billion from a year earlier with interest in the shopping extravaganza waning, a PwC survey has found.
The Big Four accounting company pointed to a host of reasons for the anticipated decline in total spend to £5.6 billion compared with £7.1 billion forecast for the event in 2022. Factors included the cost of living crisis impacting certain purchasing decisions and some older generations being less tempted by promotions.
