UK Shoppers Furious Dolmio Shrinked 500g Jars By 10% While Maintaining Same Price

Dolmio is facing backlash from customers after shrinking its Bolognese sauce jar by 33% while maintaining the original price, effectively increasing the cost per gram. (Credit: Twitter / World Brand Design Society @worldbrandesign)

Dolmio has reduced the size of its household staple product but maintained the original price, much to the disappointment of consumers.

Dolmio, a sauce manufacturer, has decreased the size of its entire range of 500g jars by 10 percent. The range includes bolognese, pasta bake, pasta, and lasagna sauces in various flavours. Designed to serve four people, the jars serve as a quick and easy meal base for meat or pasta.