A seaside town that has recently been given the infamous title of one of the worst in the UK has big plans to turn it around and soon became a tourist destination to rival the likes of Cornwall, Devon and Dorset.
The West Country welcomes millions of tourists every year, so it's no surprise that other areas of the UK aim to replicate our success. Morecambe, in Lancashire, has had a number of issues over the years with retaining a busy high street and pulling in top businesses that will attract visitors, according to Lancs Live,.
Earlier this year, the Telegraph attempted to rank the best and worst in the country - with judges placing Morecombe as the 5th worst in the country. But the town has exciting plans to turn things around, according to Cornwall Live.