The UK’s most popular supermarket has been named - and it's not Lidl, Tesco, Asda or Sainsbury’s.
A recent YouGov study found that Aldi is in fact the nation’s favourite supermarket. Shoppers rated the bargain retailer ahead of M&S, Lidl and the ‘Big Four’ supermarkets, according to the polling data.
YouGov Ratings uses millions of responses to continually monitor what the UK thinks about thousands of things, from people and products to brands. This time around, YouGov asked people which UK supermarket was their favourite - and Aldi was a clear winner.
