Mobile phone giant EE have unveiled their flagship store in Westfield White City which opens its doors on Friday.
The huge shop, dubbed The EE Studio, will be the UK‘s largest telco retail space at 4,230-square-foot and be home to the country’s first ‘Digital Spa’ and include a Gaming Zone.
The shop will lead way for the roll out of the new EE ‘Experience’ stores, the first of which are due to open in Manchester Trafford Centre, Cardiff and Bluewater in the coming months.
The experience zones include a digital spa, which is designed to show customers how they can effectively balance their technology use. The experience also features guided meditations and an immersive sensory room with meditative naturescape content.
Bridget Lea, Managing Director of Commercial at EE, said: “Our EE Studio store has been designed to create standout experiences that reflect the changing needs of our customers and the increasingly connected lives they lead.
“As part of our ambition to become the most personal, customer-focused brand in the UK, we are proud to be offering our customers the chance to get up close and personal with the latest innovations and game changing technology that is right for them.
“Our vision for the Studio has been years in the making and we can’t wait for our customers to finally see what the future’s got in store”.
Kate Orwin, Leasing Director UK at Unibail-Rodamco-Westfield, said: “We’re excited to be partnering with EE to bring the Studio store to life at Westfield London, giving consumers a new type of retail experience. “
The EE Studio will open at 12pm on Friday 16 June in Westfield London, White City, with an exclusive appearance from ex-professional footballer and BT Sport pundit, Peter Crouch, goody bags for the first 200 customers, and in-store deals, offers and entertainment throughout the day.
