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Euronews
Euronews
David Mouriquand

UK regulatory watchdog ASA bans Zara ads for portraying ‘unhealthily thin’ models

The UK’s advertising regulator Advertising Standards Authority (ASA) has banned two "socially irresponsible" Zara adverts for depicting models considered “unhealthily thin”. 

The fast fashion retailer’s ads, released in May, featured one model wearing an oversized white shirt with her “protruding collarbone” emphasised by the shirt’s design and another model in a short white dress whose “gaunt” appearance was accentuated by the design. 

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