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Birmingham Post
Birmingham Post
Business
Tom Pegden

British expansion for US toy company liked by Jessica Alba, Gigi Hadid and Helen Flanagan

An American toy company which has drawn interest from celebrities including Jessica Alba, Gigi Hadid and Helen Flanagan is opening its first UK distribution centre to streamline its growing UK sales base.

Lovevery is opening a hub at the vast Magna Park warehouse site near Junction 20 of the M1 at Lutterworth, in south Leicestershire.

It will be managed by warehousing specialist Bleckmann in a new 205,000 sq ft fulfilment centre at Magna Park – its fourth in the UK – which it has taken at Magna Park to serve UK, European and global clients. Bleckmann says that over time it expects to create up to 300 new jobs at the site.

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