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The Guardian - UK
The Guardian - UK
Business
Mark Sweney

UK advertising watchdog cracks down on misleading broadband price ads

United Kingdom ASA BT EE O2 Virgin Media Plusnet TalkTalk
the EE sign reflected in shop glass
EE, BT, Plusnet, TalkTalk, O2 and Virgin Media have fallen foul of new guidance added to the UK advertising code. Photograph: Michael Kemp/Alamy

The UK advertising watchdog has cracked down on marketing campaigns by telecoms companies including BT, EE, Virgin Media and O2 for misleading consumers about price rises added to their bills during their contracts.

The Advertising Standards Authority (ASA) has issued a batch of rulings against ads run by BT, its subsidiaries EE and Plusnet, as well as TalkTalk, O2 and Virgin Media broadband.

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