UFC's Dana White blasts NHL 'dumb f****** people' for mistake he will take advantage of

UFC president Dana White has slammed the NHL for their outdated marketing approach.

White, 52, was reacting to claims that the NHL did not want anything to do with Canadian-American YouTubers Nelk and their Full Send brand. The group, which has over four million followers on TikTok and almost eight million YouTube subscribers, have found internet fame with prank videos.

Contrastingly, White collaborates with their Full Send brand and recently released a line of UFC merchandise around the promotion returning to Canada earlier in June. They hosted a pop-up shop in Vancouver before the event to coincide with their new items dropping.