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UFC 306 Live Gate Expectations Lowered To Million

UFC UFC 306 Dana White Las Vegas Sphere
UFC 306 set for September 14 at the Sphere in Las Vegas.

UFC 306 is set to take place at the Sphere in Las Vegas on September 14, with UFC CEO Dana White having initially set high expectations for the pay-per-view fight card. White had predicted a live gate of $25 to $27 million for the event, but has since revised his estimate to $21 million.

Despite the adjusted figure, this would still mark a record live gate for a UFC event. However, the UFC has reportedly invested $20 million in the production side of the fight card, a significant amount never before seen for a live event.

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