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PC Gamer
PC Gamer
Fraser Brown

Ubisoft had an absolutely dire 2024 and desperately needs a win

Assassin's Creed Shadows promo image.

Following a rough 2023, which saw Ubisoft wrestling with poor financial results, several cancellations, under-performing games, layoffs, and CEO Yves Guillemot effectively putting all the responsibility on developers rather than looking inwards, the publisher has failed to right the ship. 2024 was an absolutely dire year for Ubisoft.

Once a powerhouse publisher, Ubisoft might still be churning out the big blockbuster games, but judging by the last couple of years, and especially 2024, it seems to be incapable of getting a win or turning things around. Even when it does release games one would expect to be successes, it just doesn't seem to be able to attract players. It's hard to imagine how the last 12 months could have been worse.

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