
Nobody loves AI quite like tech CEOs love AI, and that includes Ubisoft boss Yves Guillemot, who thinks the tech is going to power a new generation of reactive NPCs and far more dynamic versions of the publisher's traditional open-world games.
"What we see is that, in video games, we will be able to experiment with a lot of things that we will be able to re-use in the real world," Guillemot said on stage at Saudi Arabia's New Global Sport Conference, as reported by Game File (paid article link). "For example, we can make sure that, when you meet with Socrates [in a game], you have all the data that's about what he said, what he did, so you will be in front and speaking with a person that is actually very close to what that person was."