
Every bottle of She's The Sauce contains four grams of protein and two grams of fibre. It costs nothing in advertising spend to sell. The woman behind it, Nicole Glabman, still clocks in full-time at Uber five days a week.
Glabman, 30, bootstrapped the condiment brand with $20,000 (£15,800) of personal savings after a polycystic ovary syndrome diagnosis forced her to rethink what she ate. Doctors told her to increase protein and cut sauces. She chose to combine the two. The brand now generates around $10,000 (£7,900) a month in revenue from a single product, Honey Mustard, sold direct to consumers, Entrepreneur confirmed.