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Wasim Ahmed, Senior Lecturer in Marketing, University of Hull

Tyson Fury is such a big hitter on social media that retirement should be another major earning opportunity

Tyson Fury EPL Instagram Manchester United

Boxer Tyson Fury recently announced that he was retiring from the sport. Just like he did in 2013 and 2017. And then again in 2022.

Maybe this time he means it. If he does, it will mean walking away from a lucrative planned fight against Anthony Joshua, which was set to generate over US$300 million (£246 million) in revenue.

Not that Fury will have any pressing financial concerns of course. He is reportedly Britain’s highest ever paid boxer, with estimates putting his net worth between £80 million and £300 million.

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