Eddie Hearn believes Tyson Fury is a "genius" for his contradicting views on his fight with Anthony Joshua, because nobody ever questions him.
The latest development in Fury's flip-flopping on a return to professional boxing is that he has insisted he will fight Joshua only if the fight is done for minimal profit, in the UK and on free-to-air TV. After filling up Wembley with 94,000 fans earlier this year, Fury claims he wants another major event at the national stadium, and wants as many fans as possible in the UK to be able to watch.
That proclamation came just weeks after he claimed he would only fight again if he were paid £500million, or as he refers to it "half-a-billy". And the Matchroom Boxing boss believes his latest offer to face Joshua is a fantastic move in terms of his image, with most casual fans taking him at his word.