Tyson Fury has followed in the footsteps of Ed Sheeran and agreed a sponsorship deal with his local football club.
The two-time heavyweight champion of the world will have his Gypsy King brand feature on the home and away playing shorts of Morecambe FC for the 2022/23 Sky Bet League One season.
The club hinted that a further deal could be announced "at a later date".
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The deal comes after it was announced in June that Ipswich Town supporter Ed Sheeran is to continue his sponsorship of the League One side for the new season.
The singer had previously agreed a one-year deal to promote his Mathematics Tour on the front of the men's and women's teams' shirts last season.
Tyson Fury said: "I love the Morecambe area and it is a pleasure to be able to support my local club."
Head of commercial at Morecambe FC Martin Thomas added: "We have a great relationship with Tyson and are proud to wear his Gypsy King band on the first-team shorts for the forthcoming campaign.
"Tyson is a fantastic ambassador for the Morecambe area and it's fantastic to have him onboard. Tyson is one of the most recognisable names in the world of sport, and will bring worldwide recognition club.
"He will join a ever-growing list of commercial partners, alongside both local and national brands as well as local businesses the club have signed in recent seasons.
"We now have a huge reach across the globe, with further presence on a worldwide stage due to this partnership."
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