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Creative Bloq

Technology

Natalie Fear

Tyrese Haliburton’s new logo just dropped in the coldest way possible

Haliburton NBA Puma

Puma logo for Tyrese Haliburton.

PUMA has officially unveiled the new logo for its collab with NBA player Tyrese Haliburton. In a provocative clapback to haters, the new logo featured on a t-shirt reading "OVERRATE THAT" – a response to naysayers who claimed the basketball player was overhyped. In tandem with the Puma logo, Haliburton's signature emblem has a distinct contemporary flair that radiates attitude, perfectly complementing the design debut.

When designed with purpose, sports logos have the power to unite a fan base, representing sporting passion and athletic excellence. Haliburton's fiery logo debut is a prime example of attention-grabbing design that goes against the grain, capturing a bold personality unafraid to provoke the opposition.

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