Every post on the Instagram account was deleted. Every follower was removed, save one woman critical to the entire enterprise. When social media users caught on to the newly blank slate, they wondered: Is this the start of a new era?
This isn't an introduction referencing Taylor Swift, Dua Lipa, or Miley Cyrus, pop stars who have all announced they're making changes with a social media reset. I'm actually referring to Outdoor Voices, the activewear brand founded by entrepreneur Ty Haney, who stepped down and, as of this morning, rejoined. Her new title: founder, partner, and co-owner.
