Eight in ten Brits reckon the excitement of looking forward to something is integral to the experience itself, according to research. A top psychologist has dubbed it the “ah!” factor – anticipatory happiness – which she claims is vital for wellbeing.
The poll of 2,000 adults found more than two-thirds (68 per cent) feel the lead up to a big event, such as a birthday or holiday, is often more fun than what you’ve actually got planned. Holidays abroad emerged as the occasion they most enjoy looking forward to (57 per cent) – followed by catching up with friends (57 per cent), and going out for a meal (56 per cent).
Nearly half (49 per cent) think planning is “half the fun”, while 48 per cent get a “thrill” from preparing for events – such as hitting the shops for new outfits for the occasion. Psychologist Dr Linda Papadopoulos explained how having something in the diary mitigates anticipatory anxiety, and helps “orientate the brain into positivity”.
