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The Guardian - UK
The Guardian - UK
Business
Rupert Jones

Two ‘misleading’ heat pump adverts banned by UK watchdog

A man working to install a heat pump
The boiler upgrade scheme for England and Wales provides grants of £7,500 to householders who switch from gas boilers to heat pumps. Scotland has a similar scheme. Photograph: Tomasz Zajda/Alamy

Two more “misleading” adverts promoting heat pumps have been banned by the UK’s advertising watchdog.

A week after the Advertising Standards Authority banned an Octopus Energy ad that claimed consumers could have a heat pump installed for as little as £500, it has taken action against adverts from the home heating supplier Aira and from EDF Energy.

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