Twitter Inc. suspended the $8 subscription program it launched earlier this week to combat a growing problem of users impersonating major brands, a person familiar with the move said.
Existing subscribers will still have access to their account, said the person who asked not to be identified because the information is private. The move was reported earlier by the website Platformer.
The company has also reinstated “official” badges for high-profile accounts, with the gray badge reappearing below the profiles of businesses and major media outlets Friday based on an internal approved list, according to the person. The identification marker was rolled out earlier this week before being scrapped.
