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Technology
John-Anthony Disotto

Twitter is paying influencers (a lot!) to stay on its platform as Threads user base grows

Twitter Inc. Threads
Twitter for Mac app running on the MacBook Air

Twitter has launched its Creator Ads Revenue Sharing program in order to entice creators to stay on the platform following the launch of Instagram's Threads.

Meta's Threads app launched last week and racked up over 100 million users in just a few days. Now, the threat of a competitor looks to have forced Twitter into an interesting move.

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